In Late 2011 Adidas announced a special soccer shoe the adizero F50 miCoach “a boot with a brain”. This remarkable shoe was the first of its kind having the unique ability to record and measure the athlete’s performance with an internal data chip. For the special pre-launch event on October 2011, held at London’s Adidas flagship store on Oxford Street, the first 250 customers to pre-order not only became part of the F50 250 exclusive club they also received a limited edition 3D Printed “Brain Boot” commissioned by Adidas > Start JG > FOC. These extremely intricate 3D Printed boots features an open shell design that expresses each surface as individual floating elements not to only show off the capability of 3D Printing technology but to also express the amazing lightweight design of the F50 boot. The “Brain Boot” also contains a chip that notifies the exclusive member of special updates.